When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932, he made wooden furniture and toys. His business was not very lucrative and he struggled through the early 1930s. In 1934, he started to concentrate on toys and changed the name of the company to LEGO. This is an abbreviation of “leg godt” which is the Danish word meaning “play well”.
In the 1960s, the business expanded to other Nordic countries. The company came up with smaller bricks, which were ideal for hands with small hands. It was named DUPLO (after the Latin word duplex, which means two-fold). This allowed children to build more intricate models.
In the 1970s, Lego began to introduce new features to make their products stand apart from the competitors. For instance, they introduced various faces to their minifigures. This made their characters look more real-looking and allowed them to display different facial expressions and emotions. The Lego Group also added wheels to its bricks, which opened up the possibility of creating vehicles and other machines that moved.
The company’s next big step was when it launched dedicated themes — a system within the systems that let customers to design their own world or situation. This helped the company make its brand more well-known and helped them hop over to this web-site attract younger audiences. The company also increased its production by opening factories in South Korea and Malaysia.